Free Website Speed & AI Readiness Scanner

See how your website performs on Google PageSpeed and how ready it is for AI search tools like ChatGPT, Perplexity, and Google AI Overviews.

100% free · No signup to scan · Takes ~20 seconds

What This Free Website Scanner Checks

Our scanner runs two comprehensive analyses on any website you enter — completely free, no account required.

Google PageSpeed Scores

Powered by Google Lighthouse, the same engine behind Google’s official PageSpeed Insights tool. We test your site across four categories, each scored from 0 to 100:

  • Performance — How fast your page loads. Measures First Contentful Paint (FCP), Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), Total Blocking Time (TBT), and Speed Index. These are the Core Web Vitals that Google uses as ranking signals.
  • Accessibility — How usable your site is for people with disabilities. Checks contrast ratios, ARIA labels, keyboard navigation, alt text on images, and semantic HTML structure.
  • Best Practices — Whether your site follows modern web standards. Includes HTTPS usage, avoiding deprecated APIs, proper image aspect ratios, and console error detection.
  • SEO — Basic search engine optimization checks. Validates your title tag, meta description, heading hierarchy, crawlability, mobile viewport settings, and link text quality.

AI Readiness Score (AEO)

AI Engine Optimization is the practice of structuring your website so AI-powered tools — ChatGPT, Google AI Overviews, Perplexity, Claude, and others — can find, understand, and cite your content. Our AEO scanner evaluates your site across four dimensions:

  • Structured Data — Whether you use JSON-LD / Schema.org markup to tell machines what your page is about. This includes FAQ schemas, LocalBusiness data, article markup, and OpenGraph tags.
  • Content Quality — Heading structure, content depth, use of lists, and presence of Q&A or FAQ sections that AI tools prefer to cite.
  • Meta & Discoverability — Title tags, meta descriptions, canonical URLs, XML sitemaps, and HTTPS — the signals that help AI crawlers find and trust your content.
  • AI Crawler Access — Whether your robots.txt file allows AI bots like GPTBot (ChatGPT), ClaudeBot, Google-Extended (Gemini), and PerplexityBot to crawl your site.

Why Website Speed Matters More Than Ever

Website speed isn’t just a nice-to-have — it directly impacts your business. Slow websites lose visitors, hurt search rankings, and kill conversions. Here’s what the data says:

  • 53% of mobile visitors abandon a page that takes longer than 3 seconds to load.
  • A 1-second delay in page load reduces conversions by up to 7%.
  • Google uses Core Web Vitals (LCP, CLS, INP) as direct ranking factors in search results.
  • Pages that load in under 2.5 seconds have 2x higher engagement than those that load in 4+ seconds.

Speed and Search Rankings

Google has made page experience a ranking signal. Sites that score poorly on Core Web Vitals — especially Largest Contentful Paint and Cumulative Layout Shift — are pushed down in search results. If your competitor’s site loads in 1.5 seconds and yours takes 5 seconds, they’re winning traffic you should be getting.

Speed and Conversions

Every fraction of a second counts. Amazon found that every 100ms of latency cost them 1% in sales. For small businesses, a slow website doesn’t just frustrate visitors — it makes them question your credibility. A fast website signals professionalism. A slow one signals neglect.

The Rise of AI Search: Is Your Website Ready?

The way people find information is changing fundamentally. Instead of scrolling through ten blue links, millions of people now ask ChatGPT, Perplexity, and Google AI Overviews for direct answers. These AI tools don’t just search — they read, synthesize, and cite the best sources they can find.

If your website isn’t structured for AI, you’re invisible to a rapidly growing audience. By 2026, an estimated 40% of online searches involve some form of AI-generated summary. Businesses that optimize for AI now will dominate the next decade of organic traffic.

How AI Tools Decide Which Websites to Reference

When ChatGPT or Perplexity answers a question, they don’t pick random websites. They prioritize content that is:

  • Well-structured — Clear headings, logical hierarchy, concise paragraphs
  • Machine-readable — Schema.org markup, JSON-LD structured data
  • Authoritative — In-depth content, proper sourcing, expert tone
  • Accessible — Fast-loading, mobile-friendly, properly crawlable
  • Answer-formatted — FAQ sections, Q&A patterns, direct definitions

If your website ticks these boxes, AI tools are more likely to surface your content — driving traffic without you paying for a single ad.

What is GEO (Generative Engine Optimization)?

GEO is the next evolution of SEO. While traditional SEO optimizes for search engine results pages (SERPs), GEO optimizes for AI-generated answers. The goal is the same — get your content in front of the right audience — but the strategy is different. GEO prioritizes structured data, clear factual statements, and content formats that large language models can easily parse and cite.

How to Improve Your Scores

Improving PageSpeed Performance

The most impactful optimizations for page speed include:

  • Optimize images — Use WebP format, lazy load below-the-fold images, and serve responsive sizes.
  • Minimize JavaScript — Remove unused scripts, defer non-critical JS, and avoid render-blocking resources.
  • Enable caching — Use browser caching and a CDN to serve static assets faster.
  • Choose quality hosting — Shared hosting often means shared slowness. A solid host makes a measurable difference.
  • Reduce third-party scripts — Every analytics tag, chat widget, and tracking pixel adds load time.

Improving AI Readiness

To make your website AI-ready:

  • Add structured data — Implement JSON-LD with Schema.org types relevant to your business (LocalBusiness, FAQPage, Service, Article).
  • Write Q&A content — Create FAQ sections on key pages. AI tools love question-and-answer formatted content.
  • Don’t block AI crawlers — Check your robots.txt to ensure GPTBot, ClaudeBot, and other AI bots aren’t blocked.
  • Submit a sitemap — An XML sitemap helps AI crawlers discover all your important pages.
  • Write in-depth content — Thin pages with 100 words get ignored. Aim for 800+ words of genuine, useful content on key pages.
  • Use clear heading structure — One H1 per page, logical H2/H3 hierarchy, descriptive heading text.

Why Most Small Business Websites Score Poorly

We’ve scanned thousands of small business websites. The patterns are consistent: bloated page builders with excessive JavaScript, no structured data, thin content copied from a template, no sitemap, and hosting on the cheapest plan available. The result? Performance scores in the 20s and 30s, zero AI readiness, and invisible to both search engines and AI tools.

The problem isn’t that small businesses don’t care. It’s that most web developers build for appearance, not performance. A website can look beautiful and still score 18 on Performance. At GoWebsited, we build websites that look great and score 90+ — because both matter.

Frequently Asked Questions

What is a PageSpeed score?

A PageSpeed score is a 0–100 rating from Google Lighthouse that measures how well a web page performs. It evaluates loading speed, interactivity, visual stability, and adherence to web best practices. Scores of 90–100 are considered good, 50–89 need improvement, and below 50 indicates serious issues.

What is AI Readiness (AEO)?

AI Readiness, also called AI Engine Optimization (AEO), measures how well your website is structured for AI-powered tools like ChatGPT, Google AI Overviews, Perplexity, and Claude. A high AEO score means AI tools can easily find, understand, and cite your content — driving traffic to your site through AI-generated answers.

How does this scanner work?

When you enter a URL, we run two analyses simultaneously. First, we call Google’s official PageSpeed Insights API to get your Lighthouse scores (Performance, Accessibility, Best Practices, SEO). Second, our proprietary engine fetches your page and evaluates structured data, content quality, meta tags, and AI crawler access to calculate your AI Readiness score.

Is this tool really free?

Yes, 100% free. We use Google’s free PageSpeed Insights API and our own analysis engine. There are no hidden charges, no premium upsells on the scanner itself, and no limits on how many sites you scan.

What is a good PageSpeed score?

Google considers 90–100 a good score, 50–89 as needing improvement, and below 50 as poor. For business websites, we recommend targeting 90+ on Performance and near-perfect scores on Accessibility, Best Practices, and SEO. The average small business site scores around 35–55 on Performance.

What is a good AI Readiness score?

Our AI Readiness score uses a 0–100 scale. A score above 75 means your site is well-optimized for AI tools. Between 40–75 means there are gaps to fix. Below 40 means AI tools likely can’t effectively parse or cite your content. Most small business websites score between 15 and 40.

Does website speed really affect SEO?

Yes. Google uses Core Web Vitals — Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) — as ranking signals. A faster website gets a ranking boost over slower competitors, everything else being equal. Speed also reduces bounce rate, which indirectly improves rankings.

Can I scan my competitor’s website?

Absolutely. Enter any public URL and our scanner will analyze it. This is a great way to see how your website stacks up against competitors on both speed and AI readiness. Use the “Scan Another Website” button after viewing your results to run back-to-back comparisons.

What are Core Web Vitals?

Core Web Vitals are three specific metrics Google uses to measure user experience: Largest Contentful Paint (LCP) measures loading speed, Interaction to Next Paint (INP) measures responsiveness, and Cumulative Layout Shift (CLS) measures visual stability. These metrics directly impact your Google search rankings.

How can GoWebsited help improve my scores?

GoWebsited builds websites from the ground up optimized for speed, SEO, and AI readiness. Instead of fixing a broken site, we start fresh with clean code, optimized images, structured data, and proper technical SEO. Every site we deliver scores 90+ on Google PageSpeed and includes full AI optimization — and we handle all the ongoing maintenance so your scores stay high.

Ready for a Website That Actually Performs?

GoWebsited builds fast, SEO-optimized, AI-ready websites — and handles everything so you can focus on your business.

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