Insights & Resources
Practical guides on websites, SEO, AEO, GEO, and growing your business online. Written for business owners, not developers.
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Website Launch Checklist for Small Business
What to check before a website goes live: content, forms, mobile, search, redirects, analytics, security and the launch day order.
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WordPress vs Wix vs Squarespace
Which platform suits a small business: ownership and portability, real costs, maintenance, search, selling online, and when to switch.
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Is My Website Mobile Friendly? How to Check
How to tell if your website really works on a phone: a ten minute check you can run yourself, the faults we see most…
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How to Get More Google Reviews for Your Business
How to get more Google reviews: what Google’s rules allow, when and how to ask, your direct review link, and replying to good and…
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How Much Should Website Maintenance Cost? A Straight Answer
What website maintenance should cost: what it includes, the four tiers and their prices, why hosting is not maintenance, and five questions for providers.
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Do I Need a Website, or Is a Facebook Page Enough?
Do you need a website or is a Facebook page enough? What social pages do well, what they cannot do, and when social alone…
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Why Is My Website Not Showing on Google? How to Diagnose and Fix It
Why your website is not showing on Google: how to tell not indexed from not ranking, the common technical blocks, local search and the…
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Online Booking Systems for Small Business
How online booking works for small businesses: calendar sync, deposits and no-shows, reminders, staff and resources, choosing a system and setting it up.
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Website Images: Getting Them Right
How to handle website images properly: formats, sizing, compression, layout shift, alt text, accessibility, image search, sourcing and licensing.
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Ecommerce Basics for Small Business
A practical guide to selling online: fulfilment models, choosing a platform, the real costs, product pages, payments, shipping, checkout and launch.
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